This working paper series presents original contributions focused on the theme of creation and measurement of value in business enterprises and organizations.
Quality Signaling through Ex-Ante Voluntary Information Disclosure in Entrepreneurial Networks: Evidence from Franchising
Farhad Sadeh and Manish Kacker | 2017-03 | Download the PDF
This paper examines antecedents of ex-ante voluntary information disclosures for standardized contracts in entrepreneurial networks. Entrepreneurs (e.g., franchisors) may make such disclosures to prospective business partners in order to signal profitability of partnering, attract financial and managerial resources and develop their entrepreneurial networks. In practice, only a fraction of franchisors make financial performance representations (FPR), … Continue reading Quality Signaling through Ex-Ante Voluntary Information Disclosure in Entrepreneurial Networks: Evidence from Franchising
Does Marketing Capability matter in determining the Effectiveness of Sport Sponsorships?
Kamran Eshghi, Sourav Ray, and Hesam Shahriari | 2017-02 | Download the PDF
Despite the significant academic and corporate interest in sports sponsorships, and despite the significant financial stakes these present (sports sponsorship is almost a $15 billion business in North America alone), the literature is equivocal both on the impact as well as on the determinants of the effectiveness of these activities. While some papers report sports … Continue reading Does Marketing Capability matter in determining the Effectiveness of Sport Sponsorships?